Rebranding for Increased Ratings and Revenues
- Sell The News:
That's our business and it's the American Public's passion. Especially now! It's the foundation our house is built on. While the way we cover the news is different than commercial radio. We're still selling the news, or music. The American public, including our listeners, are oriented to the 24-hour news cycle.
- Sell Radio:
We're the best fastest medium. Sure, you can argue that social media could be faster, but it's still not the clearest or most reliable. Is it comrade? So elements of our brands include speed, accessibility and interactivity.
- Sell The Format:
Our formats include a variety of related content. Looking at how each of these elements complement the brand is the most difficult part of your stations brand promise. There are ways convey that all encompassing brand but you focusing on the most important part of the station could be the way to go too.
- Sell The Station:
Now it's time to actually condense all this down into the more familiar parts of radio branding. Putting all this together into positioning statements, marks, and other visual and audio cues is the fun part of branding.