Let's Turn Them Into Listeners
There are a variety of ways to reach non-listeners and add them to your cume.
She Wants To Be Asked
She tweets, pins, posts, streams and clicks. Our goal is to get her to click her way to you.
Branding and Positioning
Branding goes beyond a logo and an on-air slogan. It's the promise you make to your listeners every day. We can construct a branding program by listening to you, your staff and your listeners. And it's not the same reason for every station.
The first step in figuring out if you're heading in the right direction is to quantify and qualify your local news or music content. It's a look at how your station presents itself.
You can't get to the next level without a roadmap and the gumption to follow it. We'll be there from the phone call and committee creation to document creation and post-plan monitoring.
We'll construct, administer and analyze a series of questions designed to find out WHY listeners listen and WHY non listeners don't. Many times stations are looking a silver bullet. We believe we can find you the tools you need to modify your approach to increase Exposure Time.
We'll take you beyond mapping your membership database to geographic areas with similar attributes but don't listen. Then you can go round them up into your cume.
It's easier than you think to reach specific people at specific times to engage them with your station. We can develop a set of demographics of non listeners and persuade them to tune in based on their interests.