Saturday, December 3, 2022

Stephen Yasko Associates

Public Radio Management-Fundraising-Programming


I drop words when I type

Ugh,  I recently wrote a post that was full of typos and dropped words.  Sometimes I type so fast that my mind and fingers don’t keep up with each other.

Even though I proofed the post a few times and made the corrections, I didn’t hit the final update button in WordPress.  How embarrassing!

But the real point of this post is to remind us that owning up to our errors is an important part of our professional growth.

I’m not sure the psychology correct term is for this condition.  I often wonder when it started, because I really don’t remember doing this when I was just starting out.

Back then I would have my fair share of grammatical errors and misspellings, but dropping entire words.  The problem is that spell checkers and grammar checkers don’t often catch a drop word.  Leaving out “no” can change the whole meaning of a sentence, not to mention causing confusion for the reader, and the checkers don’t know what you meant to type is different from what you actually did type.

So I’ll leave it there and if you have any crazy stories about how you write and edit, please leave them in the comments

Music you should listen to!

Steve Yasko loves music. Here's some to listen to.

I keep a sandbox of the music I’m listening to while working.  It’s an eclectic mix.  Oh, I hate that word but what the heck.  It’s posted on Spotify under Stephen Yasko.

Here’s a quick way to get over there and you can listen to few songs right on this page of Yasko Associates before the prompts starts.  Musis is an important part of my life and I’ve always felt it’s made me more creative and productive.

Hobby Time is Important Time

Stephen Yasko and Hobby Time in public radio

So I’ve been thinking about how having a hobby makes me more creative.

Maybe you’ll find some useful information.

Having a hobby, especially in this digital age, is very important to your creativity.  Hobbies are creative, refreshing and switch your brain off of work and into the endless possibilities of life.

So what are hobbies anyway?

So Wikipedia gives us this declaration: 

A hobby is an activity, interest, enthusiasm, or pastime that is undertaken for pleasure or relaxation, typically done during one’s own time.

So it would seem so easy right? Just do it! Right? Well I have found that picking a hobby, especially for a man–and especially for a person who has a family and is living in a city–it can be really hard to just pick a hobby let alone execute one.

Years ago I made soap. Yep, Fight Club innuendos aside, I got really good at and had a whole studio in the basement. The house stunk to high heaven. Now though, I live in a townhouse in the city and don’t have the space for a full on craft hobby.  But we’ve found a new hobby, collecting novelty martini glasses and experimenting with craft cocktails.

Much like cooking, craft cocktails require you to be a bit of an artist, a bit of a chemist and bit of risk taker.  Sometimes you have successes, sometimes you pour it down the sink. Here’s the thing.  When we’re mixing on a Sunday Afternoon we don’t allow the rest of the world to get in the way.  It’s my time and my family’s time. We guard it.

I’ve also taken up photography which I used to do when I was in high school.  Focusing your thinking on the settings, the framing, the composition and other factors prevents you from thinking about the stressful things in life.  I find it more cleansing than meditation and more relaxing than a good nap.  Plus, I get a some tangible assets that I can hang on the wall.  I’m actually pretty happy with some of the photos I’ve taken and edited.

Some of these photos have even made their way into my professional life in collateral materials.  Hobbies should affect your professional life, not the other way around.  And that’s how your hobby can help you make yourself more creative in your professional life.  When you’re focused on creativity but not on a deadline or for someone else you’re much more likely to recharge your internal batteries with enough energy to outperform yourself.

Stephen Yasko

Two Sales Funnels to Grow Public Radio Membership

Over time, I’ve developed two sales funnels to visualize what it takes to get a non-member listener to public radio to become givers.

In the old days, we called this the Five Steps to Given but since the internet and growth strategies have taken over, we now using the term sales funnel to define the customer journey.  Customer Journey is another term we’re using these days to talk about how to grow our membership files.

Why think like the rest of the internet?  We’ll, you’re going to miss out on a lot of resources if you stay in the parochial public radio jargon.  I think too, that thinking about membership as a journey erases the artificial wall between member and nonmember to better explain how we move members along a giving path and higher donations.  It acknowledges that we need customer care after the initial gift is made.

It takes a lot to get a listener to become a first time member and a lot more to make sure they give a second and third time or become a sustainer and increase that monthly giving over time.  Thinking about the migration through membership helps us know where they’ve been and why so we can nudge them in the direction we want them to go and provide a meaningful pathway for them.

Check out my Tumblr

I’ve gotten a bit more active on tumblr.

So take a look and let me know what you think.  I’m posting photos I’ve taken and turned into, what I hope are, interesting images.  I find Tumblr is an interesting platform for a variety of reasons.  Stephen Yasko really enjoys it. But a lot of people like steve yasko find it boring and not as interesting as Reddit.